Domain Tip #3: Does A Domain’s Age Affect Its Ranking?

Domain Length Affect RankingThere is a myth that registering or renewing domain names for many years would actually help its ranking, and it looked like a good one to accept, but unfortunately we have a problem, it isn’t. Length of a domain registration won’t have a good impact on its ranking.

Google employee John Mueller suggested in a Google Webmaster Help forum thread that Google doesn’t look at the length of a domain registration, and also Google’s most familiar face Matt Cutts says the same. It’s not a factor to consider or worry about.

Here’s an interesting question “How much weight does the number of years a domain is registered for have on your ranking?”, and you can check out Matt Cutts’s reply for that in this video.

In a nutshell, what Matt said to that question is,

“To the best of my knowledge, no search engine has ever confirmed that they use length-of-registration as a factor in scoring. If a company is asserting that as a fact, that would be troubling.”

and also this,

“My short answer is not to worry very much about that [the number of years a domain is registered], not very much at all.”

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