Have you decided to start your own web hosting business? Well, the good news is that it can be a very profitable business and very inexpensive to start. At first, you are going to need all of the help that you can get, so we are going to provide you with 3 tips that should help you get your business off the ground.
Branding is Key
You are going to be competing against a whole lot of other hosting businesses, so you are going to need a reason people will go to you other than to them. If you work hard to increase your brand recognition, you will be able convince people to join your company because you have a trusted brand. When it comes down to it, all hosting companies will get their customer’s websites on the internet, so why do some do better than others? It is because they make their company look superior and more trustworthy.
When you are first starting out, you should be trying to increase your overall visibility and reaching as many people as possible. Even if they don’t become customers now, you can still set a good impression. The more good impressions you make, the easier it will be to convince them later to convert over to your company. After a while of branding, and gaining some attention, your brand will become more and more known, making it much easier for you to attract new customers and get more visibility.
Ensure the Reseller Hosting Provider is Reliable
This one should be pretty obvious, but unfortunately, a lot of reseller web hosting businesses fail because the provider they went with wasn’t reliable. Each provider might have different terms and conditions, so you need to ensure that you will be able to run your business properly without running into any issues. The last thing you want to do is to finally get your business off the ground, making a decent income, and then all of a sudden have the servers shut down for some random reason. While this scenario is rare, it can happen, so you should be aware of exactly what the provider expects from you.
Another issue you might run into is that the servers that your provider is using are old, not maintained properly, or are faulty. This issue is more common than you might think, and although there is never a guarantee that the servers will always be up, the company should be able to handle the situation as soon as possible. Some providers might not be able to fix or replace servers for 24 hours or sometimes a few days, this will look extremely badly on you if your customers have to deal with multiple days of downtime. You will never have direct access to the servers since you do not own them, so make sure the provider will be able to handle it. Bluehost, Webhostinghub.com and HostGator are some of the most reliable hosting providers that you can choose from.
Gaining a Large Amount of Customers
Like I mentioned a little earlier, at first you are not going to have very many customer… if any. So you must have a marketing and branding campaign strategy ready to go as soon as possible. The sooner you are able to come up with ways to get your brand out there and attract customers, the faster you will see sales. Since this is a business start-up, you might not have the resources to launch a full-scale marketing campaign, but don’t worry because there are plenty of ways to do online marketing for minimal costs.
You should first start by setting up a blog. Blogs are very cheap, easy to set up, and very effective at attracting an audience. You just need to make sure you are posting relevant content that is high quality. Next, get involved with social media. Again, social media doesn’t have to cost you anything, but has the potential to bring you an unlimited amount of customers. There are so many strategies of getting customers for hosting, but the important part is that you start your journey as soon as possible. It might take some time, but you will eventually get enough customers to make this business worth your while.